Business profile best practices

After successfully creating a WhatsApp profile, it's essential to manage it effectively by adhering to key practices. Here are important considerations for scaling your WhatsApp messaging:

Understanding messaging limits: WhatsApp imposes limits on the number of business-initiated conversations within 24 hours for each profile. Additionally, profiles are assigned quality ratings, impacting these limits.

Managing messaging limitations: When reaching the messaging limit, more conversations can be started as soon as existing ones are active.

Profile status guidelines:

If your profile is flagged or rejected, there are fewer or complete restrictions on sending WhatsApp campaigns. To ensure your profile is verified and in good standing, consider these guidelines:

• Make sure messages follow the WhatsApp Business Policy and Commerce Policy.
• Only send messages to users who have opted in to receive messages from your business.
• Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
• Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.

By following these simple guidelines, you can maintain a positive status for your business profile and communicate effectively and responsibly with your customers.